How to deal with CMOs?

How to convince the CMO? How to talk to them? How to get the right pitch?

8 Great points from the article:

  1. Don’t explain how to do their job
  2. Don’t sell features but sell the benefit of your solution
  3. Be a good listener and adapt your pitch to your audience
  4. Create emotions and memory
  5. Don’t rush a deal
  6. Who will pay for it ?
  7. HOMEWORK to get the attention
  8. Use digital tools to know your audience

Source: LinkedIn

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