How to convince the CMO? How to talk to them? How to get the right pitch?
8 Great points from the article:
- Don’t explain how to do their job
- Don’t sell features but sell the benefit of your solution
- Be a good listener and adapt your pitch to your audience
- Create emotions and memory
- Don’t rush a deal
- Who will pay for it ?
- HOMEWORK to get the attention
- Use digital tools to know your audience