Interesting article from Martin Stevens (here). What we learn in the article? Here we go:
- It is working but it could be a waste of time
- Geography and Brand are criticals
- Local accent is a must
- The solution you are selling will open or close the door
- Share a story is better than never
- KNOWLEDGE ! As I said since the beginning of my blog. Knowledge is the key.
- Keep Silence !
- Your pitch isn’t important… till they feel comfortable with you (so your tone of voice)
- Get the right info about your contact using Social tools
- The master keys: DESIRE, MOTIVATION and HUNGER !