Another opinion about Cold Calling

Interesting article from Martin Stevens (here). What we learn in the article? Here we go:

  • It is working but it could be a waste of time
  • Geography and Brand are criticals
  • Local accent is a must
  • The solution you are selling will open or close the door
  • Share a story is better than never
  • KNOWLEDGE ! As I said since the beginning of my blog. Knowledge is the key.
  • Keep Silence !
  • Your pitch isn’t important… till they feel comfortable with you (so your tone of voice)
  • Get the right info about your contact using Social tools
  • The master keys: DESIRE, MOTIVATION and HUNGER !

Source: LinkedIn

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